Benefits of a Good PR Plan
By William J. Bongiorno
From the December 2002 Issue of Investment Advisor Magazine
•Crystallizes your thinking and connects you to your peers
•Introduces you to the public
•Boosts employee morale and attracts talent to your firm
•Builds credibility by generating third-party endorsements
•Helps retain existing clients and attract new ones
•Leads to growth of the business
•Promotes and brands your business
